motherhood changed everything for me…

I always loved clothing and spent about a decade working in the fashion industry. But still, during pregnancy and postpartum, it felt like I forgot how to get dressed. Nothing fit, comfort was now a non-negotiable, and it felt like my wardrobe needed an evolution for this new stage.

I impulse shopped like crazy, trying so hard to feel like my old self again. After losing myself in motherhood and fast fashion, I vowed to get a handle on my spending, while making better outfits than ever. That’s when soft season was born.